Training Content strategy in UX – communication design
Practical information about training
- CATEGORY: Personal and Business Competencies
- SUBCATEGORY: Personal competencies
- TRAINING CODE: SF-KO-16
- DURATION: 2 days
- PRICE INFORMATION from: 1950 PLN net
- LANGUAGE OF TRAINING: polish
- FORM OF IMPLEMENTATION: stationary, online
Training description
Professional training devoted to a strategic approach to content design in digital products. During the intensive workshop, participants will learn methods for creating effective communication with the user, principles of content architecture design, and copywriting techniques for various digital channels. The program combines theory and practice, allowing participants to work on real-world examples and case studies. Classes are conducted in a workshop format with an emphasis on practical application of the knowledge gained.
Participant profile
- UX specialists interested in content design
- Content designers and copywriters
- User interface designers
- Product managers responsible for communication
- Digital marketing specialists
- UX writers entering the profession
- Digital content editors
Agenda
- Content strategy basics
- The role of content in user experience
- User-centered communication design
- Analysis of recipients’ information needs
- Creating personas and content maps
- Content architecture design
- Organization and hierarchy of information
- Information path planning
- Navigation and labeling design
- Content flow mapping
- Creating effective content
- Principles of writing for digital media
- Microtext design and UX writing
- Adapting the style to the communication channel
- Testing the effectiveness of content
- Content management
- Processes for creating and updating content
- Content management systems
- Measuring the effectiveness of communication
- Content optimization and iteration
Benefits
Knowledge of methods to create an effective content strategy for digital products. Practical knowledge of information architecture and content design. Ability to create user-oriented texts. Understanding of the role of content in shaping user experience. Ability to plan and execute content projects. Knowledge of content research and optimization techniques. Ability to measure the effectiveness of digital communications.
Required preparation of participants
- Basic knowledge of UX principles
- Experience in digital content creation
- Ability to work with text
- Understanding the needs of digital users
Issues
- Content strategy in UX
- Information architecture
- UX writing and microcopy
- Communication design
- Content management
- Content usability testing
- Content optimization
- Performance measurement
- Personalization of communication
- Style guide and tone of voice
- Content availability
- Multi-channel design
Do you have any questions?
Feel free to contact us.
Monika Fengler
+48 532 081 700
monika.fengler@eitt.pl
31 Ząbkowska Street 03-736 Warsaw
Forms of training delivery
Stationary training
- Training at the customer's premises or at a designated location
- Training room equipped with the necessary equipment
- Training materials in electronic form
- Coffee breaks and lunch
- Direct interaction with the trainer
- Networking in a group
- Workshop exercises in teams
Remote training
- Virtual training environment
- Electronic materials
- Interactive online exercises
- Breakout rooms for group work
- Technical support during the training
- Recordings of the session (optional)
Possibility of funding
The training can be financed with public funds under:
- National Training Fund (KFS)
- Development Services Base (BUR)
- EU projects implemented by PARP
- HR Academy Program (PARP)
- Regional operational programs
If you are interested in funding, our team will help you prepare the required documentation.
HAVE A QUESTION?
Contact us for more information about our training, programs and cooperation. We will be happy to answer all your inquiries!
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Do you have any questions?
Feel free to contact us.
Monika Fengler
+48 532 081 700
monika.fengler@eitt.pl
31 Ząbkowska Street 03-736 Warsaw
FAQ - Frequently Asked Questions
We offer training in a variety of tailored formats: onsite (at the client's location or our training center), live online interactive with a trainer, and in a hybrid format. Detailed information about the available delivery forms for a specific training is always included in its description on the website.
Open online trainings usually take place from 9:00 - 17:00 Polish time. In the case of closed trainings dedicated to companies, the schedule is flexible and we arrange it individually with the client to best fit the needs of the organization.
We use proven and popular video conferencing platforms, such as Microsoft Teams and Zoom, to conduct interactive online training. They provide seamless communication, the ability to work in groups and direct contact with the trainer. We provide information about the platform used in a specific training to participants before the training begins.
To comfortably participate in the online training, all you need is a standard computer (desktop or laptop) with stable internet access and an up-to-date version of a web browser installed. We recommend using headphones with a microphone for better sound quality and communication, although this is not absolutely required. Having a webcam is usually not mandatory either.
Yes, each participant receives a set of training materials prepared by our experts. We usually provide them in electronic form (e.g., PDF files) a few days before the start of the training, after confirmation of participation and payment.
Upon successful completion of most of our training courses, participants receive a named EITT Certificate of Completion, confirming the competencies gained. In addition, we offer accredited training courses (e.g., ITIL®, PRINCE2®) that prepare for official internationally recognized certification exams. Information about the type of certificate available after a specific training is always included in the detailed description of the training.
The enrollment process depends on the type of training. For open trainings (open to anyone who is interested), you can sign up directly through the application form available on the page of the particular training. If you are interested in closed training (dedicated to employees of one company), please contact us directly by email or phone - we will prepare an offer tailored to your needs.
As standard, the price of the training includes: participation in classes taught by an experienced trainer-practitioner, a set of original training materials in electronic form, and a named EITT Certificate of Completion. For accredited training courses, the price often also includes the cost of taking the official certification exam. The detailed scope of benefits for a given course is always given in its description.
The preferred form of payment for our training courses is by bank transfer, executed on the basis of an issued pro forma invoice or VAT invoice. Detailed information on payment terms and conditions is provided in the process of confirming the enrollment in the training or can be found in the regulations.
Of course! Our specialty is closed-door training, designed "tailor-made" - according to the individual needs and business objectives of a given organization. If you are interested in a topic outside of our regular offerings or would like to modify the program of an existing course, feel free to contact us. We will be happy to prepare a dedicated solution.
We are flexible and adapt to the client's needs. We can organize closed trainings even for small groups - usually the minimum number of participants is 4 people, and the cost is often calculated for the whole group. Taking care of the highest quality and comfort of learning, in case of very large groups (more than 40 people) we usually recommend dividing into smaller teams to ensure effective interaction.
Your feedback is extremely important to us, as it allows us to continuously improve our offerings. After each training session, we send participants a link to a short online evaluation survey. You can also always contact us directly by email or phone to provide your comments.
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