Training Design thinking

Each module on the design thinking method is divided into two parts. In the first, participants learn the tools and principles necessary to carry out a given step of design thinking. In the second part, they use the learned tools to analyze a specific problem. This problem, is not known to the participants before the training, they get to know it only on the day of the training. At the end of the class, the solutions developed by the listeners are compared to those implemented by a company that previously struggled with the analyzed problem.

The following are invited to participate in the training:

• Product and service designers
• Product owners and product managers
• Managers of innovation and product development
• UX and service design specialists
• Project team members
• Research and development employees
• Team leaders responsible for innovation

Module 1 Creative thinking and design thinking

• What is design thinking?
• Key steps of the design thinking method.
• Application of design thinking.
• Elements of creative psychology – when do we think creatively, what are the conditions of creative thinking?
• What kills creativity? – Inhibitors of the creative process.

Module 2 Design thinking – step 1 – empathizing

• How to get into the skin of the recipient?
• What data to analyze?
• Empathizing tools:
  • personae
  • empathy map
  • Social research: from ethnography to quantitative tools Practical use of tools when analyzing a real business problem.

Module 3 Design thinking – step 2 – defining the problem

• How do you know if a problem is properly defined?
• Well and ill-defined problems.
• Tools to support problem definition e.g. 5 Why, Ishikawa diagram.
• Practical use of tools when defining a real business problem.

Module 4 Design thinking – step 3 – generating solutions and ideas

• Principles of creative idea generation.
• Creative thinking tools to support idea generation: from improved brainstorming to superpositions.
• Factors inhibiting idea generation. Practical use of tools when generating ideas for a real business problem.

Module 5 Design thinking – step 4 – prototyping

• Why are prototypes so important?
• Tools for building prototypes for services and products: from hammer and boards to mobile app prototyping software. Practical use of prototyping tools for a real business problem.

Module 6 Design thinking – step 5 – testing

• Why test?
• Defined criteria that should be met during testing.
• Testing environment.
• Testing tools: from expert analysis to user research and statistical testing Practical use of testing tools for a real business problem.

Acquire the ability to apply the design thinking approach to solve selected business problems and design solutions, products and services. Gain practical knowledge of conducting effective design thinking sessions using appropriate techniques and tools to support the creative process. To develop competence in applying the design thinking method in various business areas, such as marketing, management or new product development.

• Basic knowledge of design processes
• Experience in teamwork
• Openness to new working methods
• Willingness to actively participate in the workshop

The training program covers the following areas:

• Up-to-date knowledge of the design thinking method and its practical application
• Tools for conducting design thinking sessions in different business contexts
• Factors supporting and inhibiting the creative problem-solving process
• Practical opportunities for business use of the design thinking method
• Integration of design thinking into existing organizational processes
• Prototyping and solution testing techniques
• Methods of user research and data analysis
• Application of design thinking in various industries
• Managing the design thinking process
• Roles in the project team
• Measuring the effectiveness of the design thinking process
• Documentation of the process and results