Training From analyst to strategist – how to use data to create strategic plans

Practical information about training

Training description

The training focuses on developing the ability to creatively use data in the process of developing business strategies. The program introduces participants to the world of advanced data analysis, teaching how to extract strategically relevant information from the plethora of available data. During the workshop, participants learn methods to break through cognitive and analytical barriers, allowing them to formulate out-of-the-box conclusions that go beyond obvious observations. The classes combine theory and practice, offering concrete tools for implementation in everyday work.

Participant profile

  • Directors and managers of sales departments
  • Directors and managers of marketing departments
  • Small and medium business owners
  • Researchers
  • Project managers
  • Individuals interested in increasing their ability to analyze business development data

Agenda

Day 1

Module 1 – Thinking through the web – brain action and analytical processes

  • Lateral thinking
  • Cognitive shortcuts, heuristics
  • Brain and cognitive areas
  • Data – how does our mind analyze it?

Module 2 – Boxes and boxes – methods of collecting and sorting data

  • Mind mapping
  • Mind maps – benefits and case studies
  • Principles of mind mapping – 8 rules of mind mapping
  • Hierarchizing data using mind mapping – practical exercises

Module 3 – Techniques to enhance strategic thinking

  • Lotus flower
  • SCAMPER
  • Ishikawa diagram
  • The Disney method
  • Case studies – application in analytical and strategic work

Day 2

Module 4 – Areas of blockages of creative thinking in strategic analysis

  • Errors in analysis and their consequences
  • Blocks of optimistic and pessimistic thinking in data analysis
  • Emotion and reason in analytical thinking
  • DeBono’s six hat method – case study

Module 5 – Methods for making creative strategic decisions.

  • Risk assessment
  • Assessment of strategic business needs
  • Stimulating creativity in teams

Module 6- Lighting the light bulb – a simulation game

  • A case study, in solving which participants will have the opportunity to use new tools and methods of creative data analysis
  • Coach’s guidance on decisions made

Benefits

Developing the ability to constructively analyze data and formulate strategic questions leads to a better understanding of business needs. Learning advanced methods for enhancing creative potential translates into greater efficiency in one’s own and team work. A deeper understanding of the analytical processes occurring in the brain allows you to consciously use your own creative potential. Practical knowledge of creative data analysis techniques enables precise definition of strategic goals for the team and the organization. Awareness of common mistakes in data analysis leads to more accurate business decisions.

Required preparation of participants

  • Basic knowledge of the organization’s business processes
  • Experience working with business data
  • Knowledge of basic analytical tools
  • Willingness to think creatively and work in workshops

Issues

  • Brain function vs. analytical processes
  • Methods of collecting and segregating data
  • Techniques to strengthen strategic thinking
  • Areas of blockages of creative thinking in strategic analysis
  • Methods for making creative strategic decisions
  • Practical application of mind maps in data analysis
  • Creative problem solving techniques
  • Methodology of creative thinking in business
  • Tools to support the strategic analysis process
  • Implementation of creative analysis methods in business practice
  • Management of the strategic decision-making process
  • Integration of analytical and creative thinking

Do you have any questions?
Feel free to contact us.

Anna Polak
+48 600 010 440
anna.polak@eitt.academy
31 Ząbkowska Street
03-736 Warsaw

Forms of training delivery

Stationary training

  • Training at the customer's premises or at a designated location
  • Training room equipped with the necessary equipment
  • Training materials in electronic form
  • Coffee breaks and lunch
  • Direct interaction with the trainer
  • Networking in a group
  • Workshop exercises in teams

Remote training

  • Virtual training environment
  • Electronic materials
  • Interactive online exercises
  • Breakout rooms for group work
  • Technical support during the training
  • Recordings of the session (optional)

Possibility of funding

The training can be financed with public funds under:

  • National Training Fund (KFS)
  • Development Services Base (BUR)
  • EU projects implemented by PARP
  • HR Academy Program (PARP)
  • Regional operational programs

If you are interested in funding, our team will help you prepare the required documentation.

+48 22 487 84 90

biuro@eitt.pl

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Do you have any questions?
Feel free to contact us.

Anna Polak
+48 600 010 440
anna.polak@eitt.academy
31 Ząbkowska Street
03-736 Warsaw

FAQ - Frequently Asked Questions

We offer training in a variety of tailored formats: onsite (at the client's location or our training center), live online interactive with a trainer, and in a hybrid format. Detailed information about the available delivery forms for a specific training is always included in its description on the website.
Open online trainings usually take place from 9:00 - 17:00 Polish time. In the case of closed trainings dedicated to companies, the schedule is flexible and we arrange it individually with the client to best fit the needs of the organization.
We use proven and popular video conferencing platforms, such as Microsoft Teams and Zoom, to conduct interactive online training. They provide seamless communication, the ability to work in groups and direct contact with the trainer. We provide information about the platform used in a specific training to participants before the training begins.
To comfortably participate in the online training, all you need is a standard computer (desktop or laptop) with stable internet access and an up-to-date version of a web browser installed. We recommend using headphones with a microphone for better sound quality and communication, although this is not absolutely required. Having a webcam is usually not mandatory either.
Yes, each participant receives a set of training materials prepared by our experts. We usually provide them in electronic form (e.g., PDF files) a few days before the start of the training, after confirmation of participation and payment.
Upon successful completion of most of our training courses, participants receive a named EITT Certificate of Completion, confirming the competencies gained. In addition, we offer accredited training courses (e.g., ITIL®, PRINCE2®) that prepare for official internationally recognized certification exams. Information about the type of certificate available after a specific training is always included in the detailed description of the training.
The enrollment process depends on the type of training. For open trainings (open to anyone who is interested), you can sign up directly through the application form available on the page of the particular training. If you are interested in closed training (dedicated to employees of one company), please contact us directly by email or phone - we will prepare an offer tailored to your needs.
As standard, the price of the training includes: participation in classes taught by an experienced trainer-practitioner, a set of original training materials in electronic form, and a named EITT Certificate of Completion. For accredited training courses, the price often also includes the cost of taking the official certification exam. The detailed scope of benefits for a given course is always given in its description.
The preferred form of payment for our training courses is by bank transfer, executed on the basis of an issued pro forma invoice or VAT invoice. Detailed information on payment terms and conditions is provided in the process of confirming the enrollment in the training or can be found in the regulations.
Of course! Our specialty is closed-door training, designed "tailor-made" - according to the individual needs and business objectives of a given organization. If you are interested in a topic outside of our regular offerings or would like to modify the program of an existing course, feel free to contact us. We will be happy to prepare a dedicated solution.
We are flexible and adapt to the client's needs. We can organize closed trainings even for small groups - usually the minimum number of participants is 4 people, and the cost is often calculated for the whole group. Taking care of the highest quality and comfort of learning, in case of very large groups (more than 40 people) we usually recommend dividing into smaller teams to ensure effective interaction.
Your feedback is extremely important to us, as it allows us to continuously improve our offerings. After each training session, we send participants a link to a short online evaluation survey. You can also always contact us directly by email or phone to provide your comments.
  1. One-pager invitation with deadlines
  2. Project kick-off
  3. Strategic leadership and thinking
  4. Communication and Cooperation. Conflict management
  5. Motivating, engaging and difficult decisions in business
  6. Managing Change and Innovation. Leadership in crisis
  7. Building the organization of the future
  8. Best practices workshop - retrospective; creating a coherent program for middle and lower management levels