Training Storytelling in brand building
Practical information about training
- CATEGORY: Personal and Business Competencies
- SUBCATEGORY: Business competencies
- TRAINING CODE: SF-KB-11
- DURATION: 1 day
- PRICE INFORMATION from: 1700 PLN net per person
- TYPE OF TRAINING: closed training
- LANGUAGE OF TRAINING: polish
- FORM OF IMPLEMENTATION: stationary, online
Training description
The training focuses on the use of storytelling as a strategic tool in building a strong brand. The program combines theory and practice through workshops and case analysis, allowing participants to master the art of creating engaging brand stories. During the workshop, participants will learn techniques for building narratives that effectively communicate brand values and build deep relationships with audiences. The training’s methodology is based on practical exercises, case analysis and the creation of their own marketing stories.
Participant profile
- Marketing and communications specialists
- Brand and product managers
- Entrepreneurs developing their own brands
- Copywriters and content managers
- PR and corporate communications specialists
- Those responsible for the organization’s communication strategy
- Social media managers
- Marketing consultants
Agenda
- Branding as a carrier of history
- Value marketing in brand building
- Prosumer model in customer contact
- Case study of the impact of storytelling on purchase intentions
- Use of the “brand tree” tool in value identification
- Heroes in brand building
- Creating founding stories
- Use of authentic events from the life of the company
- Building consistency and coherence in brand stories
- Case study of successful founding stories
- Archetypes in building a brand story
- Basic typology of motifs and archetypes
- Functions of archetypes in branding
- Creating brand heroes as archetypes
- Building a brand personality concept
- Story language
- Principles of creating complex marketing stories
- Techniques for building drama in a story
- Use of presuposition and introductory expressions
- Practical creation of product stories
Benefits
Learning effective marketing storytelling techniques allows you to create memorable brand stories. Mastering the ability to identify and use archetypes in marketing communications translates into building stronger bonds with audiences. Practical knowledge of brand value analysis tools enables the creation of consistent and authentic messages. Acquired knowledge of marketing narrative structure allows you to construct engaging product stories. The ability to use case studies in storytelling supports strategic communication decisions. Practical workshops develop the ability to create persuasive marketing messages.
Required preparation of participants
- Basic knowledge of marketing and communications
- Experience in creating marketing content
- Knowledge of branding basics
- Practice in marketing communications management
Issues
- Brand value matrix and “brand tree” tool
- Value marketing in communication strategy
- Archetypes and topos in branding storytelling
- Techniques for building foundational stories
- Principles of creating persuasive narratives
- The role of heroes in brand stories
- Brand personality analysis
- Dramaturgy in marketing storytelling
- Presuppositions in marketing communications
- Intermediacy of brand heroes
- Consistency of communication through archetypes
- Methodology for creating product stories
Do you have any questions?
Feel free to contact us.
Anna Polak
+48 600 010 440
anna.polak@eitt.pl
31 Ząbkowska Street 03-736 Warsaw
Forms of training delivery
Stationary training
- Training at the customer's premises or at a designated location
- Training room equipped with the necessary equipment
- Training materials in electronic form
- Coffee breaks and lunch
- Direct interaction with the trainer
- Networking in a group
- Workshop exercises in teams
Remote training
- Virtual training environment
- Electronic materials
- Interactive online exercises
- Breakout rooms for group work
- Technical support during the training
- Recordings of the session (optional)
Possibility of funding
The training can be financed with public funds under:
- National Training Fund (KFS)
- Development Services Base (BUR)
- EU projects implemented by PARP
- HR Academy Program (PARP)
- Regional operational programs
If you are interested in funding, our team will help you prepare the required documentation.
HAVE A QUESTION?
Contact us for more information about our training, programs and cooperation. We will be happy to answer all your inquiries!
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Do you have any questions?
Feel free to contact us.
Anna Polak
+48 600 010 440
anna.polak@eitt.pl
31 Ząbkowska Street 03-736 Warsaw
FAQ - Frequently Asked Questions
We offer training in a variety of tailored formats: onsite (at the client's location or our training center), live online interactive with a trainer, and in a hybrid format. Detailed information about the available delivery forms for a specific training is always included in its description on the website.
Open online trainings usually take place from 9:00 - 17:00 Polish time. In the case of closed trainings dedicated to companies, the schedule is flexible and we arrange it individually with the client to best fit the needs of the organization.
We use proven and popular video conferencing platforms, such as Microsoft Teams and Zoom, to conduct interactive online training. They provide seamless communication, the ability to work in groups and direct contact with the trainer. We provide information about the platform used in a specific training to participants before the training begins.
To comfortably participate in the online training, all you need is a standard computer (desktop or laptop) with stable internet access and an up-to-date version of a web browser installed. We recommend using headphones with a microphone for better sound quality and communication, although this is not absolutely required. Having a webcam is usually not mandatory either.
Yes, each participant receives a set of training materials prepared by our experts. We usually provide them in electronic form (e.g., PDF files) a few days before the start of the training, after confirmation of participation and payment.
Upon successful completion of most of our training courses, participants receive a named EITT Certificate of Completion, confirming the competencies gained. In addition, we offer accredited training courses (e.g., ITIL®, PRINCE2®) that prepare for official internationally recognized certification exams. Information about the type of certificate available after a specific training is always included in the detailed description of the training.
The enrollment process depends on the type of training. For open trainings (open to anyone who is interested), you can sign up directly through the application form available on the page of the particular training. If you are interested in closed training (dedicated to employees of one company), please contact us directly by email or phone - we will prepare an offer tailored to your needs.
As standard, the price of the training includes: participation in classes taught by an experienced trainer-practitioner, a set of original training materials in electronic form, and a named EITT Certificate of Completion. For accredited training courses, the price often also includes the cost of taking the official certification exam. The detailed scope of benefits for a given course is always given in its description.
The preferred form of payment for our training courses is by bank transfer, executed on the basis of an issued pro forma invoice or VAT invoice. Detailed information on payment terms and conditions is provided in the process of confirming the enrollment in the training or can be found in the regulations.
Of course! Our specialty is closed-door training, designed "tailor-made" - according to the individual needs and business objectives of a given organization. If you are interested in a topic outside of our regular offerings or would like to modify the program of an existing course, feel free to contact us. We will be happy to prepare a dedicated solution.
We are flexible and adapt to the client's needs. We can organize closed trainings even for small groups - usually the minimum number of participants is 4 people, and the cost is often calculated for the whole group. Taking care of the highest quality and comfort of learning, in case of very large groups (more than 40 people) we usually recommend dividing into smaller teams to ensure effective interaction.
Your feedback is extremely important to us, as it allows us to continuously improve our offerings. After each training session, we send participants a link to a short online evaluation survey. You can also always contact us directly by email or phone to provide your comments.
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- Communication and Cooperation. Conflict management
- Motivating, engaging and difficult decisions in business
- Managing Change and Innovation. Leadership in crisis
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