Personal and Business Competencies / Business Skills

Building a Product Strategy

A practical training in building a product strategy — from vision and target audience, through the value proposition and market analysis, to goals, metrics and the roadmap. The programme teaches how to translate the product vision into concrete decisions about what to build and how to measure value, based on exercises on participants' real cases.

A product strategy is a compass that directs the development of a product — it defines who it is for, what problem it solves and how it will win in the market, connecting the vision with decisions about what to build.

Building a Product Strategy is a two-day practical EITT training, delivered onsite or remotely. The programme is intended for people responsible for a product who want to move from delivering features to strategic thinking — we work on participants’ real cases.

The training programme covers the key areas:

Vision and foundations of product strategy
Goals, metrics and priorities
From strategy to roadmap
Practice and exercises

After completing the training, participants will be able to formulate a product vision and value proposition, define the target audience and success metrics, and translate the strategy into a roadmap and priorities. Particular emphasis is placed on workshop-based work — participants build a draft product strategy for their own product or service.

The training helps build a strategy that becomes a filter for priorities and allows conscious decisions about what to build and what to drop — turning a product idea into a coherent plan for creating value.

Benefits

Participants will learn to formulate a product vision and value proposition
The training will develop the ability to define the target audience and analyze the market and competition
The workshop will help set product goals and metrics (North Star, OKR)
Participants will learn to translate strategy into a roadmap and prioritize development directions
The training will practise deciding what to build and what to drop
Participants will build a draft product strategy for their own product or service

Prerequisites

Basic knowledge of product management or experience working with a product
An understanding of business goals and customer needs
Openness to workshop-based work on real cases

Training program

Product vision and the problem to solve
Target audience, needs and the customer journey
Value proposition and differentiation
Analysis of the market, competition and alternatives

Product goals and success metrics
North Star Metric and the OKR model
Linking metrics to customer value
Prioritizing development directions

Strategy vs product roadmap
Building the roadmap and sequencing initiatives
Deciding what to build and what to drop
Communicating the strategy to the team and stakeholders

Building a draft strategy on a real case
Validating the strategy based on data and feedback
Presenting the product strategy
Feedback and a plan for next steps

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

Who is the Building a Product Strategy training for?

The training is aimed at people responsible for a product — product managers and product owners, product team leaders, founders and those moving from delivering features to strategic thinking about the product. Required level: intermediate.

How long is the Building a Product Strategy training?

The training lasts 2 days. Delivered online or onsite, with an emphasis on workshop-based work on participants' real cases.

Will I receive a certificate after the training?

Yes — every participant receives a certificate of completion confirming the competencies acquired. EITT holds ISO 9001 accreditation.

Can the training be delivered for a closed group?

Yes — we offer dedicated in-house trainings for companies. We adapt the programme to the specifics of your product and organization. Contact us for an individual quote.