Technologies / Infrastructure

IBM Marketing Operations Project Manager

IBM Marketing Operations Project Manager course - learn to manage marketing projects using IBM Marketing Operations to improve the efficiency and effectiveness of marketing campaigns.

Issues

Gain an understanding of IBM Marketing Operations and its relationship to other components of the Enterprise Marketing Management Suite.
Familiarize yourself with all the capabilities of IBM Marketing Operations.
Mapping job tasks to IBM Marketing Operations capabilities.
Create and manage information about marketing activities, known in IBM Marketing Operations as business processes and business objects.
Create and manage marketing teams with IBM Marketing Operations.
Communicate with team members on key tasks and automate the approval process.
Manage marketing projects using workflows - the IBM Marketing Operations function responsible for tasks, durations, completion dates, schedules and approvals.
Monitor projects by setting metrics and budgets, tracking performance, and generating reports.

Who is this training for?

The target audience for this intermediate course is marketing employees who are new to IBM Marketing Operations

Note that there is a separate course for those in a marketing role

A third course for system administrators is also available

Training program

Unit 2: Management of business processes, digital assets and marketing facilities
Unit 3: Managing people and tasks
Unit 4: Workflows
Unit 5: Finance
Unit 6: Monitoring progress
Unit 7: Alerts and Approvals

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

The IBM Marketing Operations Project Manager training does not require specialized prior knowledge. Basic IT knowledge is sufficient.

What is the format and duration of this training?

The training lasts 2 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: The target audience for this intermediate course is marketing employees who are new to IBM Marketing Operations; Note that there is a separate course for those in a marketing role; A third course for system administrators is also available.