Managing Innovation and Creativity in the Organization
Strategic training in innovation process management that equips leaders with skills to create a culture fostering innovation and effectively manage the entire innovation lifecycle. The program combines innovation management theory with practical tools for supporting creativity and managing innovation projects. Workshops cover innovation frameworks, creativity techniques, and case studies from successful innovation programs. Classes are conducted in the form of innovation workshops, creative problem-solving sessions, and strategic planning exercises using innovation canvas models. The training introduces business leaders to the world of artificial intelligence from a strategic and practical perspective. Workshops combine theoretical AI foundations with specific business applications, enabling participants to understand technology potential without delving into technical aspects. The program includes analysis of AI use cases across various industries and practical tools for building implementation strategies in the organization. Classes are conducted in workshop format using case studies and business simulations.
Issues
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Artificial intelligence in a business context
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Machine Learning and its practical applications
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Automation of business processes using AI
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AI-based digital transformation strategy
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ROI and business models in AI projects
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Technology project management
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AI ethics and responsible leadership
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Managing technological change
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Building AI and data-driven teams
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Competitive analysis in the context of AI adoption
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Artificial intelligence regulations
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The future of work in the AI era
Benefits
- You will master systematic approaches to building and maintaining a culture of innovation
- Practical tools to effectively manage the entire innovation lifecycle
- How to facilitate creative problem-solving sessions and innovation workshops
- Designing and running innovation sprints, design thinking workshops, and creative problem-solving sessions
- Building organizational cultures that sustain innovation through leadership practices and team development
Who is this training for?
Prerequisites
- Experience in managing teams or business projects
- Basic knowledge of the organization's business processes
- Ability to think strategically and plan for the long term
- Openness to new technologies and willingness to understand their potential
- Experience in making business decisions or participating in strategic processes
Training program
Day 1: Innovation frameworks and creativity techniques
- Introduction to innovation management — types of innovation (product, process, business model), innovative organization maturity, innovation barriers
- Innovation frameworks — Design Thinking (empathize, define, ideate, prototype, test), Lean Startup (build-measure-learn), Jobs-to-be-Done, Blue Ocean Strategy
- Creativity techniques — structural brainstorming, SCAMPER, analogies and metaphors, lateral provocation, brainwriting
- Idea evaluation and selection — assessment criteria (feasibility, desirability, profitability), Innovation Scoring, prioritization matrix, kill criteria
- AI as an innovation support tool — using AI in idea generation, trend analysis, concept validation, accelerating the innovation cycle
- Workshop: Design Thinking session — from user problem identification to solution prototype
Day 2: Innovation strategy and building an innovation culture
- Innovation strategy — innovation ambition (core, adjacent, transformational), innovation portfolio, resource allocation, Horizon Model (H1/H2/H3)
- Innovation lifecycle — from idea to deployment, stage-gate process, minimum viable product (MVP), pivot vs persevere, innovation metrics
- Building an innovation culture — psychological safety, tolerance for failure, intrapreneurship, hackathons, innovation labs
- Managing innovation teams — cross-functional teams, roles in the innovation team, motivation, creative conflict management
- Case studies — analysis of innovation programs in organizations of different scales (corporations, scale-ups, traditional companies)
- Final workshop: developing an innovation strategy for the participant's organization — portfolio, roadmap, metrics, action plan
Delivery Methods
Online
- Convenience of participating from anywhere
- Interactive live sessions with trainer
- Materials available for 30 days
- No travel costs
On-site
- Direct contact with trainer and group
- Intensive hands-on workshops
- Networking with other participants
- Full focus on learning
Frequently asked questions
Who is the Managing Innovation and Creativity in the Organization training for?
The target audience includes Innovation Managers and Chief Innovation Officers, R&D directors responsible for product research and development, and product managers leading new product development initiatives. Level: intermediate.
How long is the Managing Innovation and Creativity in the Organization training?
The training lasts 2 days. It is delivered online or on-site.
Will I receive a certificate?
Yes — every participant receives a completion certificate confirming acquired competencies. EITT is ISO 9001 certified.
Can this training be conducted for a closed group?
Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.
Request a quote
Funding Options
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Development Services Database
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Interested in this training?
Contact us - we'll prepare an offer tailored to your organization's needs.