Technologies / Artificial Intelligence

AI in crisis communication management

Training on the use of artificial intelligence to monitor crisis situations and respond effectively in the media and public space. Participants will learn how to analyze sentiment, detect negative mentions and manage a crisis in real time. The workshop includes practical applications of AI tools for media monitoring, message optimization and image restoration strategies. The program also includes prevention systems and automatic alerts on potential threats.

Issues

AI-based media monitoring systems
Sentiment analysis in crisis communication
Algorithms for detecting reputational threats
Automation of crisis management processes
AI tools for social media analysis
Predictive models of crisis development
Message optimization by machine learning
Early warning and alert systems
Performance metrics for crisis operations
AI-supported image restoration strategies
Ethics of using AI in crisis management
Integration of AI tools with PR systems

Benefits

They will learn how to effectively detect and monitor crises in real time using AI tools
They will gain the skills to respond quickly and minimize the impact of reputational crises
They will be able to create effective crisis messages supported by AI analysis
They will master techniques for automating reputation management and image restoration processes
They will receive tools to better prepare for potential crises through preventive strategies
Early warning systems for threats

Who is this training for?

Public relations and corporate communications specialists

Crisis management managers

Spokespersons and external communications specialists

Media and brand monitoring analysts

Strategic communications consultants

Those responsible for the reputation of the organization

Social media managers in large organizations

Directors of communications and marketing

Prerequisites

Experience in the area of corporate communications or public relations at an entry level
Knowledge of the organization's crisis management processes
Ability to analyze media and basic reputational metrics
Experience communicating with the media or managing communications in difficult situations