Technologies / Artificial Intelligence

AI in data analysis and desk research

The training focuses on the use of artificial intelligence in data analysis and market research. Participants will learn to automate desk research, analyze trends and process large sets of information using AI. The program includes tools for Big Data mining, information filtering and forecasting market changes. An additional module is devoted to detecting fake news and misinformation, enabling effective assessment of source credibility and avoiding information manipulation.

Issues

Machine learning algorithms in data analysis
Research process automation and data mining
AI tools for text and content analysis
Big Data analytics using AI
Systems for filtering and categorizing information
Predictive models and trend forecasting
Algorithms for detecting fake news
Analysis of the reliability of information sources
Natural Language Processing in Research
AI-supported data visualization
Ethics of using AI in research
ROI of AI tools in analytical processes

Benefits

They will gain the skills to effectively use AI for market analysis and forecasting business trends
They will learn to automate the process of collecting, selecting and processing data from various sources
They will be able to effectively assess the reliability of information and detect misinformation
They will master techniques for analyzing large data sets without advanced programming
They will be given tools to significantly save time when conducting market research
They will gain practical skills in forecasting changes and identifying business opportunities

Who is this training for?

Business analysts and market researchers

Business intelligence and data science specialists

Strategic consultants and trend analysts

Employees of R&D and strategic planning departments

Investigative journalists and fact-checkers

Media analysts and information monitoring specialists

Academic researchers and students of analytical studies

Competitive intelligence specialists

Prerequisites

Basic experience in conducting market research or business data analysis
Ability to use user-level analytical tools
Knowledge of research methods and market information sources
Experience working with data and creating analytical reports

Training program

Analysis of trends and patterns by artificial intelligence
Processing and analysis of large sets of information
AI tools for Big Data mining and analysis
Filtering and prioritization of information by algorithms
Forecasting market changes using AI
Detecting fake news and disinformation
AI's assessment of the reliability of information sources

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For AI in data analysis and desk research we recommend: Basic experience in conducting market research or business data analysis; Ability to use user-level analytical tools; Knowledge of research methods and market information sources.

What is the format and duration of this training?

The training lasts 2 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Business analysts and market researchers; Business intelligence and data science specialists; Strategic consultants and trend analysts.