Technologies / Artificial Intelligence

ChatGPT in marketing - strategies and best practices

The training provides in-depth knowledge on the strategic use of ChatGPT in marketing activities. The program combines the theoretical foundations of digital marketing with practical applications of artificial intelligence in campaigns, data analysis and customer communication. Participants learn to design and implement AI-supported marketing strategies through interactive workshops. Classes are conducted in a workshop format, where each theoretical issue finds immediate application in practical exercises based on real business cases.

Issues

Digital marketing strategies
Marketing process automation
Marketing analytics
Personalization of communication
Content marketing
Marketing automation
Campaign optimization
Social media marketing
Performance marketing
Marketing project management
ROI in digital marketing
Trends in MarTech

This training is part of the path:

Digital Marketing Specialist (Digital Marketing Specialist).AI Academy

Benefits

The participant will develop advanced knowledge in using ChatGPT to optimize marketing efforts
He or she will gain practical skills to create personalized content strategies using AI
How to effectively analyze marketing data and optimize campaigns with the support of artificial intelligence
After the training, he will be able to design and implement automated marketing processes
The ability to measure and improve the effectiveness of AI-supported marketing activities
Will be able to effectively integrate AI tools into existing marketing strategies

Who is this training for?

Digital marketing specialists

Marketing communications managers

Content marketers and copywriters

Social media specialists

Brand managers

Marketing campaign coordinators

Marketing consultants

Prerequisites

Practical knowledge of digital marketing
Experience in running marketing campaigns
Basic knowledge of data analysis
Understanding of marketing communication processes

Training program

Strategic applications of ChatGPT
Analysis of needs and opportunities
Planning marketing activities
Content marketing supported by AI
Generating marketing content

Personalization of communication
Content campaign management
Analytics and optimization

Study of user behavior

Reporting automation
Strategy and implementation
Integration with existing processes
Marketing project management

Scaling up activities

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

Who is the ChatGPT in marketing - strategies and best practices training for?

This training is designed for professionals looking to develop skills in chatgpt in marketing - strategies and best practices. Required level: advanced.

How long is the ChatGPT in marketing - strategies and best practices training?

The training lasts 2. Available in online or on-site format.

Will I receive a certificate?

Yes — every participant receives a completion certificate confirming acquired competencies. EITT holds ISO 9001 accreditation.

Can this training be conducted for a closed group?

Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.