B2B Power Pricing - 12 Principles of Pricing Strategy
The training focuses on the practical aspects of building effective pricing strategies in the B2B sector. The program presents twelve key pricing principles that maximize profits while maintaining market competitiveness. Participants will learn methods for analyzing customer value and techniques for differentiating pricing by market segment.
Issues
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Pricing strategies in B2B
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Customer value analysis
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Market segmentation
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Price differentiation
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Discount policy
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Price negotiations
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Price competitiveness
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Price flexibility
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Product Positioning
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Margin management
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Market monitoring
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Revenue optimization
Benefits
- Practical knowledge on how to build effective pricing strategies in a B2B environment
- Will learn advanced methods for analyzing value and differentiating pricing by market segment
- Will develop the ability to design profit-maximizing pricing structures while remaining competitive
- Will learn to effectively manage discount policies and price negotiations
- Will gain tools to monitor and optimize pricing strategy
- Will strengthen his position as an expert in price management
Who is this training for?
Prerequisites
- Basic knowledge of B2B sales
- Experience in working with business customers
- Knowledge of the basics of marketing
- Understand market mechanisms
Training program
Customer value analysis
- B2B market segmentation
Price positioning
- Price calculation methods
- Twelve Principles of Power Pricing
- Principles of price differentiation
Market penetration strategies
- Premium pricing techniques
- Price flexibility management
- Strategy implementation
- Designing a pricing structure
Discount policy
- Price negotiations
- Performance monitoring
- Optimization and development
Competitor analysis
- Adaptation to market changes
- Measuring the effectiveness of the strategy
- Pricing policy development
Delivery Methods
Online
- Convenience of participating from anywhere
- Interactive live sessions with trainer
- Materials available for 30 days
- No travel costs
On-site
- Direct contact with trainer and group
- Intensive hands-on workshops
- Networking with other participants
- Full focus on learning
Frequently asked questions
Who is the B2B Power Pricing - 12 Principles of Pricing Strategy training for?
The target audience includes B2B sales managers, business development specialists, and product managers. Level: intermediate.
How long is the B2B Power Pricing - 12 Principles of Pricing Strategy training?
The training lasts 1 day. It is delivered online or on-site.
Will I receive a certificate?
Yes — every participant receives a completion certificate confirming acquired competencies. EITT is ISO 9001 certified.
Can this training be conducted for a closed group?
Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.
Request a quote
Funding Options
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Interested in this training?
Contact us - we'll prepare an offer tailored to your organization's needs.