Personal and Business Competencies / Analytical Competencies

Successful Google Ads Campaigns in 2025

The training provides practical knowledge of running effective Google Ads campaigns. The program is designed so that participants can learn both the theoretical basics and the practical aspects of creating and optimizing Google search ads. During the workshop, participants learn to plan campaigns, create effective ads and optimize advertising budgets. The classes are conducted in a workshop format, where each issue is immediately verified in practice through exercises on real advertising accounts.

Issues

The training program covers a wide range of topics related to advertising in Google Ads. Participants will learn about the structure of the advertising system, campaign planning methods, optimization techniques, analytical tools and best practices for running advertising activities. Special emphasis is placed on the practical aspects of campaign management and maximizing the return on advertising investment.

Benefits

Run effective campaigns in Google Ads
Plan and implement advertising activities
Methods to increase conversions

Who is this training for?

The training has been prepared for those involved in Internet marketing and online advertising

It is particularly valuable for digital marketing specialists, PPC campaign managers, business owners conducting online advertising activities, and those responsible for advertising budgets in companies

The program is also suitable for novice marketers who want to learn about Google Ads and marketing agency employees

Prerequisites

Before starting the training, participants should have a basic knowledge of Internet marketing and experience in website management
An understanding of basic online advertising concepts is essential
Familiarity with Google Analytics will also be helpful