Personal and Business Competencies / Customer Service

B2B and B2C consulting sales

The training focuses on developing consultative sales skills in both the B2B and B2C segments. The program covers modern sales techniques, building customer relationships and identifying and meeting business needs. Participants will learn methods for conducting professional sales conversations and consulting in the sales process. The classes combine theory and practice through numerous exercises and simulations.

Issues

Consulting sales
Customer needs analysis
Building business relationships
Sales techniques
Communication of values
Trade negotiations
Management of reservations
Finalizing the sale
After-sales service
Building customer loyalty
Cross-selling
Managing the sales process

Benefits

The participant will develop the ability to conduct professional consulting sales
Will acquire techniques for effectively researching the needs of business and individual clients
Will learn to build long-term relationships with clients based on trust
Will learn methods to effectively present solutions and value to the client
Will develop the ability to deal with customer objections and objections
Will be able to effectively finalize sales processes

Who is this training for?

Traders and sales representatives

Business and individual customer advisors

Key Account Managers

Sales specialists

Sales consultants

Product managers

Business development specialists

Customer service employees

Prerequisites

Basic sales experience
Knowledge of your own company's products and services
Communication skills
Willingness to develop sales competence

Training program

Consulting sales cycle
Building customer value
Business needs analysis
Consultative sales process

Needs survey techniques
Presentation of solutions
Management of reservations
Building customer relationships

Communication of values
Managing long-term relationships
Cross-selling and up-selling

Recognizing buy signals
Sales closing techniques
Trade negotiations
After-sales service

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For B2B and B2C consulting sales we recommend: Basic sales experience; Knowledge of your own company's products and services; Communication skills.

What is the format and duration of this training?

The training lasts 2 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Traders and sales representatives; Business and individual customer advisors; Key Account Managers.