Technologies / Artificial Intelligence

ChatGPT in Market Research - from analysis to insights

Specialized training on the use of ChatGPT in the process of conducting and analyzing market research. The program covers the use of artificial intelligence to process qualitative data, analyze sentiment and generate insightful research reports. Participants will learn methods for using the advanced capabilities of language models to uncover trends and patterns in market data. The training combines theory with practical application of AI tools in real research scenarios.

Issues

Designing research strategies using AI
Prompt engineering for market research
Sentiment analysis techniques in consumer data
Methods for validating the results generated by ChatGPT
Ethics and compliance in AI-assisted research
Integration of traditional research methods with AI analysis
Interpretation of multi-source data
Identifying spurious correlations in AI analyses
Personalization of research reports
Trends in the use of GPT in market data analysis
Techniques for presenting insights from AI research
The use of ChatGPT in international research

Benefits

Ability to quickly process large qualitative data sets using AI models.
Knowledge of ChatGPT query optimization techniques to ensure accurate market analysis results.
Practical ability to create advanced research reports using AI.
Ability to automate repetitive analytical tasks by learning about scripts and prompts.
Greater efficiency in discovering non-obvious connections in data with AI assistants.
Ability to create analytical dashboards based on data processed by language models.
Experience in designing and conducting market research supported by ChatGPT.

Who is this training for?

Market research analysts

Business analysis specialists

Product managers

Market researchers

Business consultants

Marketing specialists

Data analysts

Consumer insights experts

Prerequisites

Basic knowledge of market research methodology
Experience working with qualitative data
Knowledge of basic concepts of data analysis
Understand the basics of artificial intelligence
Ability to interpret business data

Training program

Sentiment analysis
Identification of trends
Generating hypotheses
Advanced market analysis
Competitor analysis
Survey of consumer preferences
Market segmentation

Generating insights

Discovering patterns
Creating recommendations
Visualize the results
Reporting and presentation

Generating presentations
Storytelling with data
Communication of results

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For ChatGPT in Market Research - from analysis to insights we recommend: Basic knowledge of market research methodology; Experience working with qualitative data; Knowledge of basic concepts of data analysis.

What is the format and duration of this training?

The training lasts 2 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Market research analysts; Business analysis specialists; Product managers.

What practical skills will I gain from this training?

You will gain the ability to rapidly process large qualitative datasets using AI, optimize ChatGPT queries for accurate market analysis, automate repetitive analytical tasks, and generate insightful research reports that uncover non-obvious patterns in market data.

Can ChatGPT be used for sentiment analysis in market research?

Yes, the training covers techniques for using ChatGPT to analyze sentiment in customer feedback, survey responses, and other qualitative data sources, enabling researchers to quickly extract meaningful insights from large volumes of unstructured text.

Do I receive a certificate after completing this training?

Yes, upon successful completion you receive an EITT certificate confirming your skills in using ChatGPT for market research and analysis. The certificate is recognized by employers in the IT industry.