Storytelling in brand building
The training focuses on the use of storytelling as a strategic tool in building a strong brand. The program combines theory and practice through workshops and case analysis, allowing participants to master the art of creating engaging brand stories. During the workshop, participants will learn techniques for building narratives that effectively communicate brand values and build deep relationships with audiences. The training's methodology is based on practical exercises, case analysis and the creation of their own marketing stories.
Issues
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Brand value matrix and ‘brand tree’ tool
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Value marketing in communication strategy
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Archetypes and topos in branding storytelling
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Techniques for building foundational stories
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Principles of creating persuasive narratives
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The role of heroes in brand stories
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Brand personality analysis
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Dramaturgy in marketing storytelling
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Presuppositions in marketing communications
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Intermediacy of brand heroes
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Consistency of communication through archetypes
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Methodology for creating product stories
Benefits
- Effective marketing storytelling techniques allows you to create memorable brand stories
- Identify and use archetypes in marketing communications translates into building stronger bonds with audiences
- Practical knowledge of brand value analysis tools enables the creation of consistent and authentic messages
- Acquired knowledge of marketing narrative structure allows you to construct engaging product stories
- The ability to use case studies in storytelling supports strategic communication decisions
- Practical workshops develop the ability to create persuasive marketing messages
Who is this training for?
Prerequisites
- Basic knowledge of marketing and communications
- Experience in creating marketing content
- Knowledge of branding basics
- Practice in marketing communications management
Training program
Value marketing in brand building
- Prosumer model in customer contact
- Case study of the impact of storytelling on purchase intentions
- Use of the brand tree tool in value identification
- Heroes in brand building
Creating founding stories
- Use of authentic events from the life of the company
- Building consistency and coherence in brand stories
- Case study of successful founding stories
- Archetypes in building a brand story
Basic typology of motifs and archetypes
- Functions of archetypes in branding
- Creating brand heroes as archetypes
- Building a brand personality concept
Story language
- Principles of creating complex marketing stories
- Techniques for building drama in a story
- Use of presuposition and introductory expressions
- Practical creation of product stories
Delivery Methods
Online
- Convenience of participating from anywhere
- Interactive live sessions with trainer
- Materials available for 30 days
- No travel costs
On-site
- Direct contact with trainer and group
- Intensive hands-on workshops
- Networking with other participants
- Full focus on learning
Frequently asked questions
Who is the Storytelling in brand building training for?
This training is designed for professionals looking to develop skills in storytelling in brand building. Required level: intermediate.
How long is the Storytelling in brand building training?
The training lasts 1. Available in online or on-site format.
Will I receive a certificate?
Yes — every participant receives a completion certificate confirming acquired competencies. EITT holds ISO 9001 accreditation.
Can this training be conducted for a closed group?
Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.
Request a quote
Funding Options
Check funding options for your company
Development Services Database
Up to 80% funding for SMEs from EU funds
Check availabilityNational Training Fund
Up to 100% funding for employers
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We train teams at Poland's largest companies
Interested in this training?
Contact us - we'll prepare an offer tailored to your organization's needs.