Technologies / Artificial Intelligence

AI in digital marketing - campaign optimization

The training focuses on the practical use of artificial intelligence in optimizing marketing campaigns. During the workshop, participants will learn about modern AI tools supporting marketing activities and how to use them effectively. The program combines theory and practice, offering hands-on experience in planning and implementing AI-assisted campaigns.

Issues

Machine learning algorithms in marketing
Recommendation and personalization systems
Marketing process automation
Predictive analysis in marketing
Real-time campaign optimization
Chatbots and AI assistants
Natural language processing
Sentiment analysis
Marketing automation
Artificial intelligence in social media
Personalization of marketing content
Business Intelligence Systems

This training is part of the path:

Digital Marketing Specialist (Digital Marketing Specialist).

Benefits

Practical knowledge of using AI tools in digital marketing
Increasing the effectiveness of marketing campaigns through automation
Ability to analyze data and optimize actions in real time
Knowledge of the latest trends in marketing automation
Ability to implement AI solutions in marketing strategies
Effective management of campaign budgets using AI
Ability to create personalized marketing campaigns

Who is this training for?

Digital marketing specialists

Managers of online advertising campaigns

Coordinators of marketing activities

Social media specialists

Marketing Automation Specialists

Performance Marketing Managers

Content marketers interested in automation

Digital Marketing Analysts

Prerequisites

Basic knowledge of digital marketing
Experience in running online campaigns
Knowledge of basic marketing metrics
Basic knowledge of web analytics

Training program

Key applications of AI in digital campaigns
Overview of available tools and platforms
Analysis of AI use cases in marketing
Campaign optimization using AI
Automation of targeting processes
Personalization of the marketing message

Predictive analysis of user behavior
AI tools in marketing practice
Content recommendation systems

Sentiment analysis tools

Performance measurement and analysis
Configuration of tracking systems

Real-time optimization
Reporting and visualization of results

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For AI in digital marketing - campaign optimization we recommend: Basic knowledge of digital marketing; Experience in running online campaigns; Knowledge of basic marketing metrics.

What is the format and duration of this training?

The training lasts 1 day and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Digital marketing specialists; Managers of online advertising campaigns; Coordinators of marketing activities.