Personal and Business Competencies

B2B Power Pricing with Sales and Marketing Evaluation

Expanded B2B pricing strategy training, enhanced with in-depth analysis of the effectiveness of sales and marketing activities. The program integrates advanced pricing techniques with methods for evaluating their impact on business results. Participants work on real cases, learning to optimize pricing strategies based on market data and performance indicators.

Issues

Integration of pricing strategy
Sales effectiveness analysis
Customer value management
Revenue optimization
Price differentiation
Marketing communications
Performance measures
B2B decision-making process
Portfolio management
Discount policy
Market competitiveness
Sales data analysis

Benefits

The participant will develop advanced skills in designing and implementing pricing strategies integrated with sales and marketing activities
Will gain practical tools to analyze the effectiveness of pricing strategies in the context of overall business performance
Will learn to optimize sales processes based on data and performance metrics
Will develop the ability to build long-term pricing strategies that take into account market changes
Will gain the ability to effectively communicate the value of products and services to B2B customers
Will refine product portfolio management techniques for maximizing revenue

Who is this training for?

B2B sales and marketing executives

Business development managers

Product managers responsible for pricing

Business analysts specializing in revenue optimization

Sales strategy consultants

B2B marketing specialists

Product portfolio managers

Prerequisites

Experience in B2B sales or marketing
Basic knowledge of data analysis
Knowledge of sales processes
Understand the dynamics of the B2B market

Training program

Value chain analysis
Mapping the customer decision-making process

Advanced pricking techniques
Customer value pricing models
Strategies for price differentiation
Product portfolio management
Optimization of discount policy
Evaluation of sales effectiveness
Key performance indicators (KPIs)

Measuring the effectiveness of the pricing strategy
Optimization of the sales process
Marketing in pricing strategy

Communication of customer value
Integration of marketing activities
Building a competitive advantage

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For B2B Power Pricing with Sales and Marketing Evaluation we recommend: Experience in B2B sales or marketing; Basic knowledge of data analysis; Knowledge of sales processes.

What is the format and duration of this training?

The training lasts 2 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: B2B sales and marketing executives; Business development managers; Product managers responsible for pricing.