Content strategy in UX - communication design
Professional training devoted to a strategic approach to content design in digital products. During the intensive workshop, participants will learn methods for creating effective communication with the user, principles of content architecture design, and copywriting techniques for various digital channels. The program combines theory and practice, allowing participants to work on real-world examples and case studies. Classes are conducted in a workshop format with an emphasis on practical application of the knowledge gained.
Issues
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Content strategy in UX
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Information architecture
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UX writing and microcopy
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Communication design
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Content management
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Content usability testing
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Content optimization
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Performance measurement
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Personalization of communication
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Style guide and tone of voice
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Content availability
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Multi-channel design
Benefits
- Knowledge of methods to create an effective content strategy for digital products
- Practical knowledge of information architecture and content design
- Ability to create user-oriented texts
- Of the role of content in shaping user experience
- Ability to plan and execute content projects
- Knowledge of content research and optimization techniques
- Ability to measure the effectiveness of digital communications
Who is this training for?
Prerequisites
- Basic knowledge of UX principles
- Experience in digital content creation
- Ability to work with text
- Understanding the needs of digital users
Training program
The role of content in user experience
- User-centered communication design
- Analysis of recipients' information needs
- Creating personas and content maps
Content architecture design
- Organization and hierarchy of information
Information path planning
- Navigation and labeling design
Content flow mapping
- Creating effective content
- Principles of writing for digital media
- Microtext design and UX writing
- Adapting the style to the communication channel
- Testing the effectiveness of content
Content management
- Processes for creating and updating content
Content management systems
- Measuring the effectiveness of communication
- Content optimization and iteration
Delivery Methods
Online
- Convenience of participating from anywhere
- Interactive live sessions with trainer
- Materials available for 30 days
- No travel costs
On-site
- Direct contact with trainer and group
- Intensive hands-on workshops
- Networking with other participants
- Full focus on learning
Frequently asked questions
Who is the Content strategy in UX - communication design training for?
This training is designed for professionals looking to develop skills in content strategy in ux - communication design. Required level: intermediate.
How long is the Content strategy in UX - communication design training?
The training lasts 2. Available in online or on-site format.
Will I receive a certificate?
Yes — every participant receives a completion certificate confirming acquired competencies. EITT holds ISO 9001 accreditation.
Can this training be conducted for a closed group?
Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.
Request a quote
Funding Options
Check funding options for your company
Development Services Database
Up to 80% funding for SMEs from EU funds
Check availabilityNational Training Fund
Up to 100% funding for employers
Learn moreTrusted by
We train teams at Poland's largest companies
Interested in this training?
Contact us - we'll prepare an offer tailored to your organization's needs.