Personal and Business Competencies / Personal Skills

Internet marketing in practice - from theory to implementation

The training presents a practical approach to implementing online marketing activities, combining theory with real-life examples and case studies. The workshop program allows participants to understand the mechanisms of effective online marketing and learn how to plan and implement marketing strategies. The class focuses on the practical aspects of conducting promotional activities in various digital channels, with a special emphasis on measuring and optimizing the results.

Issues

Marketing strategy
Marketing channels
Content marketing
Social media marketing
Email marketing
SEO/SEM
Marketing automation
Web analytics
Mobile marketing
Performance marketing
Search engine marketing
Campaign management

This training is part of the path:

Sales Specialist / Key Account Manager

Benefits

The participant will acquire the ability to design and implement effective Internet marketing strategies
The participant will be able to choose the most effective channels to reach their audience
The participant will gain knowledge of tools and methods for implementing online campaigns
The participant will learn to measure and optimize the effects of marketing activities
The participant will master techniques for creating engaging marketing content
The participant will learn methods to effectively manage an online marketing budget

Who is this training for?

Marketing professionals starting out in the digital environment

Small and medium business owners

Managers in charge of marketing

Employees of promotion and advertising departments

Marketing project coordinators

Those planning a career in internet marketing

Prerequisites

Basic knowledge of marketing
Experience in using the Internet
General knowledge of digital media
Knowledge of the basics of marketing communications

Training program

Promotion channels and tools

Identification of target groups
Implementation of marketing activities
Creating a marketing message
Selection of communication channels

Budget management
Implementation of the campaign
Content creation
Conducting promotional activities
Optimizing the message

Measurement and optimization
Analysis of performance indicators

Optimization of operations
Reporting of results

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For Internet marketing in practice - from theory to implementation we recommend: Basic knowledge of marketing; Experience in using the Internet; General knowledge of digital media.

What is the format and duration of this training?

The training lasts 1 day and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Marketing professionals starting out in the digital environment; Small and medium business owners; Managers in charge of marketing.