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Anna Polak

Anna Polak

Key Account Manager

Anna is an experienced specialist in customer relationship management and sales, currently serving as a Key Account Manager at Effective IT Trainings. Her unique combination of education in psychology and the humanities, along with extensive experience in the training industry, allows her to deeply understand clients' needs and deliver tailored educational solutions. In her work, Anna is guided by the principles of professionalism, empathy, and customer focus. Her approach to managing business relationships is based on a thorough understanding of clients' educational needs and delivering comprehensive training solutions. She specialises not only in developing technical skills but also in shaping soft skills and leadership competencies. Anna supports organisations in designing leadership academies and in developing both soft and specialist skills in employees, directly contributing to a return on investment. Anna operates across a wide range of industries, including IT, manufacturing, and services. She is known for her ability to build long-term client relationships and effectively identify new business opportunities in diverse sectors of the economy. Her holistic approach to employee development enables her to create training programmes that integrate technical aspects with personal and professional growth. She is particularly interested in trends in vocational education, including the use of new technologies in the learning process and the development of training programmes adapted to the evolving needs of the labour market. She focuses on promoting training that supports companies' digital transformation, increases efficiency across various sectors, and enhances key leadership and interpersonal competencies. Anna is actively involved in personal and professional development, regularly expanding her knowledge of the latest trends in management, personal growth, and technology. She believes that the key to success in today's dynamic business world lies in continuous skill improvement, building lasting client relationships, and combining specialist knowledge with soft skills development, which translates into tangible business benefits for organisations.

Zarządzanie relacjami z klientamiSzkolenia ITKompetencje miękkieLeadership

32 articles

Artificial Intelligence in Business: Practical AI Applications That Will Boost Company Efficiency

Learn how to leverage AI in business. Practical examples and strategies for implementing artificial intelligence in companies.

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What Is Assertiveness? Definition, Techniques, and Significance in Communication

What is assertiveness and how can you learn it? Discover the definition, key techniques (I-statement, broken record), and see how being assertive at work...

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Balanced Scorecard: Strategy and Implementation Guide

Is your strategy stuck on paper? See how the Balanced Scorecard helps translate vision into concrete actions and measurable goals (KPIs).

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Design Thinking in 5 Steps: How to Understand the User and Create Innovative Solutions in an Organization

Discover the Design Thinking process (Empathize, Define, Ideate, Prototype, Test). Understand how to build innovation in teams through EITT training.

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Digital Cortisol Detox — How Technology Raises Stress Hormones and What You Can Do

Discover proven methods for lowering cortisol levels in a digital work environment. Practical guide to a 7-day detox and techniques for mindful technology use.

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Lean Six Sigma — what is it? DMAIC, tools and Belt certification [2026]

Lean Six Sigma: the DMAIC methodology, tools (5S, Kaizen, Ishikawa diagram), Belt certification levels, and the real-world benefits for organizations.

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Power Competencies: Why Soft Skills Are the Key to Success Today

Learn why traditional soft skills are evolving into power competencies and how this transformation shapes the future of the labor market. Explore concrete examples and data.

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Practical Techniques for Increasing Social Influence Based on Understanding Brain Function

See how the latest neuroscience discoveries help build authentic social influence. Discover communication techniques that increase leadership effectiveness by 72%.

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Team Communication — 7 Principles of Effective Collaboration [Techniques + Examples]

7 principles of effective communication in IT teams. How to build trust, resolve conflicts, and increase collaboration efficiency? Proven techniques.

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IT Training and Employee Retention - Data and Strategies

IT training is one of the most effective employee retention tools. Learn about data, strategies, and development programs that keep talent in your organization.

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IT Training for Telecommunications - from 5G to Cloud Native

The telecommunications sector is undergoing transformation - 5G, cloud native, edge computing. Learn about key IT training for telecom companies and...

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Leader Resilience — Stress as a Tool, Not an Enemy

Don't eliminate stress — learn to use it. The 4C resilience model, stress audit, and an 8-week plan for building leader resilience as a competitive edge.

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Decision-Making Under Pressure — A Framework for Leaders

No decision is worse than a bad decision. Learn the 6-step decision-making framework, decision journal, and the Vroom-Yetton model for leaders under pressure.

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Emotional Intelligence for Leaders — From EQ to Management Practice

IQ gets you the job. EQ keeps the team together. Learn Goleman's model, a 15-point self-assessment, and a 30-day EQ development plan for leaders.

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Situational Leadership — Match Your Style to Employee Maturity

Blanchard's SLII model in practice — 4 leadership styles, a diagnostic matrix for employee maturity, and a framework for matching management style to individual talent development paths.

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Servant Leadership — the Greenleaf Model in Practice

Greenleaf's servant leadership model — 10 characteristics of a servant leader with practical examples, a self-assessment questionnaire, and a 3-month transformation plan.

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Courage in Leadership — the Brene Brown Model for Leaders

Brene Brown's Dare to Lead framework in management — 4 pillars of leadership courage, a 30-day implementation plan, and practical exercises for building trust and authentic leadership.

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Next-Generation Talent Programs — Why Training Cycles Are Not Enough

Training cycles don't build leaders. Discover the 6-pillar model for next-generation talent programs and learn how to build development paths grounded in individual practice.

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PRINCE2 7 vs PRINCE2 6 - What Changed and Should You Re-certify

PRINCE2 7 vs PRINCE2 6 — comparison of changes. Discover new elements in PRINCE2 7, differences in exams, and find out whether it's worth re-certifying...

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IT Training for Software Houses - How to Develop Your R&D Team

How to effectively develop R&D teams in software houses. Discover key training areas, upskilling strategies and how to budget a technical competency...

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NIS2 Training - What Your IT Team Needs to Know

The NIS2 Directive requires new competencies from IT teams. Learn about training obligations, key knowledge areas and how to prepare your organisation for...

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Scrum Master Certification - PSM vs CSM, Which to Choose?

PSM vs CSM — Scrum Master certification comparison. Learn about differences in costs, requirements, exam format and market value to choose the right...

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How to Measure IT Training ROI — A Practical Framework

A practical framework for measuring IT training ROI. The Kirkpatrick model, specific metrics and a ready-made board report template.

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How to Choose an IT Training Company — 7 Decision Criteria

7 key criteria for choosing an IT training company. A practical guide for L&D managers with a vendor comparison checklist.

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Change Management in Organizations -- From Resistance to Engagement

How to effectively manage change in an organization? Kotter's and ADKAR models, causes of employee resistance, and proven strategies for implementing...

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Consultative B2B Sales -- Techniques for Effective Value-Based Selling

How to sell effectively in the B2B model? Discover consultative selling techniques, value building, and customer buying process management.

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Team Conflict Resolution -- Practical Guide

Learn effective methods for resolving team conflicts -- from identifying root causes to mediation and building a culture of constructive confrontation.

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Pay Transparency in the EU – A New Era of Salary Openness

The European Union is introducing revolutionary changes in pay transparency. Learn what pay transparency means and how it will affect the labor market in...

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Salary Transparency in Job Postings – A Practical Guide for HR

How to properly publish salary ranges in job postings? Practical guidelines for HR departments and recruiters compliant with EU Directive 2023/970.

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Transposition of Directive 2023/970 into National Law – What Awaits Us by June 2026?

EU member states have until June 7, 2026, to implement the pay transparency directive. Learn what changes to labor law and other regulations await us.

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Gender Pay Equality – Why Does the Pay Gap Still Exist?

Despite years of fighting for equality, women in the EU earn on average 13% less than men. Learn about the causes of the pay gap and how Directive...

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How to manage a multicultural team? A practical guide

Learn methods for effectively managing a culturally diverse team, focusing on communication, conflict resolution and motivating employees.

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