Personal and Business Competencies

B2B Power Pricing - 12 principles of pricing strategy

The training focuses on the practical aspects of building effective pricing strategies in the B2B sector. The program presents twelve key pricing principles that maximize profits while maintaining market competitiveness. Participants will learn methods for analyzing customer value and techniques for differentiating pricing by market segment.

Issues

Pricing strategies in B2B
Customer value analysis
Market segmentation
Price differentiation
Discount policy
Price negotiations
Price competitiveness
Price flexibility
Product Positioning
Margin management
Market monitoring
Revenue optimization

Benefits

Practical knowledge on how to build effective pricing strategies in a B2B environment
Will learn advanced methods for analyzing value and differentiating pricing by market segment
Will develop the ability to design profit-maximizing pricing structures while remaining competitive
Will learn to effectively manage discount policies and price negotiations
Will gain tools to monitor and optimize pricing strategy
Will strengthen his position as an expert in price management

Who is this training for?

B2B sales managers

Business development specialists

Product managers

B2B marketing managers

Business analysts

B2B business owners

Business consultants

Prerequisites

Basic knowledge of B2B sales
Experience in working with business customers
Knowledge of the basics of marketing
Understand market mechanisms

Training program

B2B market segmentation

Price calculation methods
Twelve Principles of Power Pricing
Principles of price differentiation

Premium pricing techniques
Price flexibility management
Strategy implementation
Designing a pricing structure

Price negotiations
Performance monitoring
Optimization and development

Adaptation to market changes
Measuring the effectiveness of the strategy
Pricing policy development

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

Who is the B2B Power Pricing - 12 principles of pricing strategy training for?

This training is designed for professionals looking to develop skills in b2b power pricing - 12 principles of pricing strategy. Required level: intermediate.

How long is the B2B Power Pricing - 12 principles of pricing strategy training?

The training lasts 1. Available in online or on-site format.

Will I receive a certificate?

Yes — every participant receives a completion certificate confirming acquired competencies. EITT holds ISO 9001 accreditation.

Can this training be conducted for a closed group?

Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.